| If you don't plan to allow enough time for | | | | to, or that a website is coded poorly. None |
| your project to be designed, printed and | | | | of this will greatly harm the effectiveness |
| delivered, then you may still be able to have | | | | of a finished piece, but it's always nicer to |
| your project completed in time, but the | | | | have a beautiful, perfect finished piece than |
| design will have to be rushed. | | | | have one that's almost all the way there. |
| | | | |
| This means that your designer will put aside | | | | - Financial costs: Just like any other |
| other client's work and work late nights, | | | | profession a designer will charge extra for |
| even weekends, to get your project out - but | | | | the late nights and other sacrifices that a |
| at a price. And the price takes several forms | | | | rush project requires. It's an industry |
| other than just financial. | | | | standard to charge one and a half times the |
| | | | normal cost of a project to rush it. |
| The cost of rushing your project includes: | | | | |
| | | | - Not being able to ask your audience: I |
| - Skipping important parts of the design | | | | highly recommend that you run your |
| process: With less time there's often not | | | | desgns-in-progress past your best clients and |
| enough time allowed for a designer to spend | | | | your target audience. Doing this sort of mini |
| much time at all on a creative approach or | | | | focus-group will enable your clients to give |
| concept for your project. There also may not | | | | you invaluable feedback on your designs, your |
| be enough time for your designer to present a | | | | text, and their impact on your potential |
| lot of concepts to you or to go through a lot | | | | clients. If your project is rushed, then |
| of revisions. You'll also be rushed through | | | | there's often no time to run the design |
| the approval cycle - which means it's more | | | | options by your clients to get their input - |
| likely that you might miss your deadline. | | | | and you'll lose out on a valuable resource. |
| | | | |
| - Quality may suffer: With less time and more | | | | Lack of planning can cost you a lot extra. So |
| stress the finished product often won't be of | | | | I suggest allowing plenty of time to design |
| as high a quality as it could be. In design | | | | well thought-out materials, at a leisurely |
| this could mean poorly prepared files, the | | | | pace. This will cost you less and will often |
| details of the design aren't always attended | | | | produce a more effective design. |