| I want you to add a new word to your business | | | | * 17 Ways to Find New Affiliates Using * How |
| vocabulary. | | | | To Walk Off 7 Pounds in 7 Days |
| | | | |
| The word is "specialization". | | | | * 3 Ways To Get Your Next Vacation Free Of |
| | | | Charge |
| A new age has dawned in information | | | | |
| marketing. And it's the age of | | | | * The 15-Minute Guide To Stalling A Divorce |
| "specialization". | | | | |
| | | | * Top 7 Ideas For Starting A Homeschool |
| Before I explain how this will help you | | | | Support Group |
| create information products that sell like | | | | |
| crazy, let me give you a very brief history | | | | Specialized information. |
| lesson. | | | | |
| | | | 7-15 page reports that sell anywhere from |
| (I promise, this won't hurt a bit. :-) | | | | $10-$100, depending upon the information. |
| | | | |
| Information products online have evolved | | | | And the benefits of writing these small |
| since I logged onto the Internet back in | | | | reports are staggering - |
| 1999... | | | | |
| | | | 1. You can write a small report in just a few |
| 1) THE SIMPLE AGE. | | | | hours of one day. |
| | | | |
| Times were simple back when I first came | | | | 2. The profit per page ratio is astounding - |
| online. And so were the information | | | | 10 pages for $10 is a dollar per page per |
| products. Way back when, information | | | | customer. |
| products weren't readily available online | | | | |
| like they are today. If you could find ANY | | | | 3. Small reports are MUCH easier to write |
| information on the topic you were interested | | | | than full-length courses. |
| in, you grabbed it. | | | | |
| | | | 4. There is a never-ending supply of topics |
| 2) THE SYSTEMATIC AGE. | | | | for small reports. |
| | | | |
| As more and more people learned how to create | | | | 5. You maximize the lifetime value of your |
| and market information products online, a new | | | | customer. In other words, you can sell |
| era emerged: the "systematic" era. This was | | | | report after report to the SAME customer. |
| a time when huge information products were | | | | |
| created with hundreds of pages. The idea was | | | | 6. A series or collection of your small |
| to create comprehensive courses on a | | | | reports can be bundled into premium-priced |
| particular topic. | | | | courses over time. |
| | | | |
| 3) THE SEPARATION AGE. | | | | 7. When "hot topics" emerge (almost daily!) |
| | | | you can quickly crank out a small report to |
| As "internet marketing" and other | | | | strike while the iron is hot. |
| business-related markets became inundated | | | | |
| with product offerings, the birth and rapid | | | | 8. When other marketers are seeing success |
| growth of "niche marketing" occurred. People | | | | with their products, you can create a |
| began separating themselves from the crowd | | | | complementary report to offer for sale as a |
| and focused on "tiny niche topics" of | | | | supplement. |
| interest. | | | | |
| | | | 9. Many people can't afford to buy (or refuse |
| 4) THE SPECIALIZATION AGE. | | | | to buy) high-priced courses - but virtually |
| | | | anyone can whip out $10-$15. |
| Again competition came - even in these small | | | | |
| niches. While there is still money to be | | | | The list could go on and on. |
| made by focusing on these tiny, untapped | | | | |
| markets -- the well is drying up at a fast | | | | I've been creating small reports for a long |
| rate. Now enters a new age ... the | | | | time. In fact, I make over $15,000 in PROFIT |
| "specialization" age of information | | | | every month from just ONE of my sites. |
| marketing. | | | | |
| | | | I know this works. |
| Which brings us to the lesson - | | | | |
| | | | And not just for me. |
| There is a LOT of money to be made by | | | | |
| creating small, 7-15page reports on PRECISE | | | | I had a customer recently email me to let me |
| topics. | | | | know he sold 420 copies of his VERY FIRST |
| | | | small report, during its first month. |
| Most consumers would rather NOT sift through | | | | |
| 100 pages of information to find out how to | | | | So, what I want to convince you to do is this |
| do something they are interested in, nor | | | | - |
| would they like to pay for 100 pages of | | | | |
| information when they only need chapter 3. | | | | ***TRY IT FOR YOURSELF**** |
| | | | |
| With more and more products available on the | | | | Create a small 7-15 page report and begin |
| market, consumers are getting pickier and | | | | selling it online and see what kind of |
| pickier. They want what they want and only | | | | results you see. |
| what they want. | | | | |
| | | | A new information age has dawned - the age |
| Perhaps the biggest untapped information gold | | | | of specialization! |
| mine lies in this concept of creating small | | | | |
| reports on precise topics. | | | | Create your own "special" reports and get |
| | | | your piece of the pie. |