| There is no other sport in the world that | | | | could not refuse. For a round of golf on |
| helps to build relationships like the game of | | | | weekdays they were charging $14, and on the |
| golf. Whether you are trying to tie the knot | | | | weekends $18. This allowed anybody to play a |
| to a business deal or looking to open a new | | | | top notch course without having to spend too |
| course, you will need to form relationships. | | | | much money. And as more and more players |
| And with golf, this can be done in no time at | | | | showed up because of the price, more and more |
| all. | | | | relationships were formed. This went a long |
| | | | way in securing repeat customers. The first |
| A great example of this is when a new golf | | | | year that the club offered these prices, |
| course opens up. Regardless of what area it | | | | approximately 27,000 rounds of golf were |
| is in, in order for it to thrive | | | | played. |
| relationships are going to have to be built. | | | | |
| If you are the one in charge of harnessing | | | | From there, the club began to form |
| these relationships you will not only have to | | | | relationships with sponsors and tour |
| get in touch with investors, but you will | | | | directors. In 1993, the Nike Tour decided to |
| also have to cater to the needs of | | | | have a tournament at the course. This helped |
| prospective players as well. | | | | to put the course on the map, and since then |
| | | | things have taken off. This first event has |
| This is exactly what the Santa Ana Golf Club | | | | led to an average of more than 150 events per |
| did when they opened their doors a few years | | | | year during its busy season. |
| back. At first, they were having a hard time | | | | |
| getting any traffic on the course. After all, | | | | Even though this may all seem like a dream, |
| it was relatively new and the town was not | | | | it was accomplished by forging relationships |
| exactly a hot bed of people moving through it | | | | on both personal and business levels. It is |
| on a daily basis. | | | | safe to say that the Santa Ana Golf Club |
| | | | knows how to deal with people, and can offer |
| In order to up their traffic, the club simply | | | | inspiration to golfers and businesses from |
| offered a price that golfers from the area | | | | all over. |